Inside Insurance

The first big project for the year to go out the door was for Inside Insurance.

We’d previously helped Michael at Coastal Capital Advice with new branding, website, social and print last year, and we genuinely really enjoyed working with him.When it came to Inside Insurance, the business was already up and running, so this was more of a rebrand: refining the look and feel to better connect with people across the Illawarra and the Central Coast.For the website (built on Webflow), we kept the focus simple — fast, clean, easy to navigate, and no fluff. The goal was to make it easy for people to jump on, find what they need, and book an intro meeting without any friction.This is the brand guidelines document we create for all of our clients. It’s a simple, easy-to-follow guide that keeps everything on track — and makes it straightforward for any suppliers you work with in the future to stay consistent.It’s always a good feeling seeing all the elements in one place, because you can really see how everything connects across the brand.Thanks again, Tom and Michael — looking forward to working together more in future.

Cheers, Studio Friday