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Illawarra | Shoalhaven | South Coast NSW
BRANDING | WEBFLOW | SHOPIFY | CONSULTING 
BRANDING | WEBFLOW | SHOPIFY | CONSULTING 


0481 229 045hi@studiofriday.com.au68 Wentworth Street,
Port Kembla NSW 2505

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Why we don’t give fixed website prices upfront

February 16, 2026

It’s a fair question.

A lot of studios offer a fixed price for a “five-page website”. The issue is — that price is based on a template and assumptions, not your business.

At Studio Friday, we don’t design pages.

We design clarity.

Before we quote, we need to understand:

  • What problems we’re solving
  • What services you’re actually offering
  • Who you’re trying to attract
  • And how to position you properly

Without that, a price is just a guess.

Why five-page websites don’t really work anymore

The average small business website today sits closer to 8–12 core pages, often with service sub-pages and blog content layered underneath.

Why?

Because Google ranks depth and relevance.

Websites with active blogs generate:

  • 434% more indexed pages (HubSpot)
  • 97% more inbound links
  • Businesses publishing 16+ posts per month see 3.5× more traffic than those that don’t

Even modest, consistent blogging dramatically improves visibility.

And it’s not just about traffic — it’s about trust.

Detailed service pages, FAQs, case studies and educational content build authority.

A shallow five-page site simply can’t do that.

Flexibility is the real asset

We build sites that are:

  • Easy to edit
  • Structured properly
  • Fast
  • Designed to grow

Regular updates and fresh content are what keep Google engaged and rankings improving over time.

Some of our strongest-performing client pages are single, well-written resource or blog pages that consistently generate enquiries months after launch.

That doesn’t happen with template builds.

So why the meeting?

Because pricing depends on structure, depth and strategy.

A short call lets us:

  • Map the right page architecture
  • Identify content gaps
  • Understand your goals
  • And give you an accurate, fixed proposal — without surprises

If you’re after a basic template site with a locked page count, we’re probably not the right fit.

If you want something that speaks clearly to your customers, performs properly, and grows with your business — that starts with a conversation.

Cheers,

Jake

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Email us at hi@studiofriday.com.au